Tuesday, 22 December 2015

Thursday, 17 December 2015

Target audience research for draft of frontcover, contents and dps.

Target audience research-draft of front cover, contents and double page spread
The first question I asked for my target audience research was “Can you identify the music genre from the front cover?” It was very clear from my results that my target audience understood what the music genre of my magazine was, and that it clearly was vintage.
The next question I asked was “Is synergy created between the pages and how?” The results from this question were a mixture. Some respondents replied yes, due to items such as the use of red, fonts and the use of black. But then others replied no due to originally having three different background colours which does not create synergy. To corrected this I made the front cover and contents page have the same colour background and through all pages used the colour scheme of red, blue and black which has helped for me to improve the synergy of my pages.

Next I asked “are there iconic, symbolic or indexical signs, and what are they?” from this question the answers I got were mainly including the use of the records and the costumes I used for my photographs. The use of the vintage dresses makes the genre of the magazine very noticeable and very typical of its genre.  

The next question I asked was “what do you think the target audience is, age and gender?” from the answers it is clear that the target audience is from 16-20+ and that the magazine is very female based due to the fashion and beauty aspects of the magazine.

Then I asked “what representations are created?” the answers from this question were youthfulness, vintage dresses, hair and makeup styles and modern vintage. Also that the magazine is very female based.

The next question I asked was whether respondents believed if the magazine was formal or informal and the majority of the respondents said that the magazine was formal due to no slang or swear words being used.


Finally, the last question I asked was “is there anything missing from the magazine?” and the only feature respondents felt to be missing was not enough on the front cover. So I have changed the front cover and added more information on.

Friday, 4 December 2015

Draft of frontcover


Favourite 9 photos on Flickr for target research.


Organisation of costumes.

For my shoots I provided all of the costumes, i brought all four of the 50's dresses to the shoot. I provided them all as i feel the colours of my dresses worked well together. Also i provided the flowers that some of the models were wearing. These are the costumes that i used for all of the photo-shoots due to taking pictures in different locations and different poses from the models.

Organisation of equipment/ models.


I emailed all of the models informing them of what they needed to bring and what time to arrive and what time and date the shoot will be. Luckily all the models was able to attend. These are the dates i got all of my photo's taken, this is due to on the second date I took the models to a few different locations to take pictures. This is the organisation i used for both of my shoots. Also i gave my models a copy of the photo-shoot plan so they had an idea of what I was attending to achieve during the photo shoots.

Monday, 30 November 2015

First draft of double page spread article.

Double page spread article-
Rosie is a young enthusiastic vintage fanatic who has an incredible passion for the return of vintage music. Rosie’s passion for singing first started when she was at primary school and got cast the part of Annie in the musical ‘Annie’. Ever since then she grew up and Rosie started participating in many singing and performing groups and has appeared in many musicals to this day. This talented girl grew up in Manchester; she went to Mulberry Bush primary in Manchester and then continued her education at St Peters RC high school. Rosie claimed ‘my school years were the best time of my life, until now’. Others hobbies of the talented include dance, horse riding and drama, Rosie’s mother states that ‘Rosie was always a hands on kind of girl, unlike her sister Maddie who got the brains of the family.
Rosie went to the University of London and studied music and musical theatre and ended with a degree in both these courses. Whilst she was at university she experienced being in the west end show ‘Hairspray’ as a chorus singer and dancer. She claims ‘being on the west end was a dream come true for a girl like me who always dreamed of preforming’.
After finishing university Rosie decided that she had to live her dreams of becoming a performer and after attending many auditions and casting call’s she finally got cast in her dream part of “Eponine” in les Miserables on the west end. Ever since then Rosie has been going from strength to strength and has stared in many west end show’s and has launched a successful career into the vintage music scene with many critics claiming her album “ Jitterbug” to be a call back to the roaring 50’s of the vintage music of the past 60 years. She has also been touring all over the country performing smaller sold out shows.

Today we sat down with the ever lovely and talented Rosie.
What was your first experience in vintage music?
My first experience in vintage music was watching the film “Some like it hot” and listening to Marilyn Monroe sing ever since then I knew I wanted to sing and be like her.
Has there been any hardship in your career?
When I was first starting out in the industry, nobody knew who I was and I couldn't get any work. I had very little money and moved into my friends flat but the dream of being a performer kept me alive and motivated to work and power through the difficult times.
What have you been working on since your latest album?
Ever since I released Jitter bug I’ve been working on some new songs for the next album, I’ve also been taking singing lessons as you always have room to improve as a performer even people your idolize have room to perform.
Have any advice for performers out there?
I would say to other people out there that it is a marathon not a race, if you put the time in and commit yourself to your dream it will pay off no matter what you want to be weather that be a performer or a writer.

Can we expect any surprises soon?
Lately with my backing band of Tom, Joe, Amy, Katie, Sophie, Robbie and Lauren we have been working on adaptations of popular songs to turn them into vintage jazz songs its really fun my favourite one we have done so far would have to be “Pompeii” by Bastille I really like singing our version and when we've done gigs people enjoy it.
That was our interview with the lovely as ever Rosie talking about her new exciting adventure. We wish Rosie the best of luck with her new adventures she encounters throughout the rest of her life.
Jukebox then talked to Rosie about vintage fashion and if she had any tips for vintage fanatics. We asked:
What do you look for when shopping for your vintage fashion?
‘I look for a variety of things. The main things that draw my to vintage fashion is the bright colours and bold patterns. I feel the colour and pattern of your clothing tells a lot about your personality.’
Do you prefer vintage fashion to modern fashion?

‘ yes, I feel vintage fashion is much more girly and the shape of the clothing really looks great on everybody, and gives them the opportunity to express themselves through the bright bold colours and patterns.’ 
That all from Jukebox's article on there latest rising star. 

Monday, 23 November 2015

Images for my cover that i have created a colour pop on it.

 This is my original image for the front cover of my vintage music magazine. This is how the image was taken, the crease in the background is very eye catching on the background, for the actual background i am going to edit the crease out to create a smooth background so the main focus is the photograph.
In this image you can see the dress being coloured in to change the colour, this will create a colour pop. I have changed the colour of the dress as i feel the blue makes the cover look less female because of the colour.

This is a screengrab of the finished colour pop on the flower. The brightness of the flower is contrasting against the black and white of the face and hair on the photograph. This colour is very eye catching and will attract the readers attention.



.This image is a screengrab that is showing how i created the colour pop. It is showing the layer mask that i used to keep the black images and the colour images separate whilst i worked on the rest.
This is the finished result of the colour pop i created.

After creating the colour pop i am really happy with the finished result. I feel the image really suits the genre of vintage since i am creating vintage with a modern theme.

Wednesday, 18 November 2015

Vintage music magazine hand drawn plans.


This is my hand drawn magazine front cover. The image is going to be colour popped, this is why the model is coloured in grey with red features. The lips, the dress and the writing around the image are all going to be coloured and the rest will be black and white. Also under the masthead there will be a photograph of a selection of records, I feel this adds a very vintage feel which contributes to the genre.

This is the contents page for my music magazine. I am using the masthead again on the contents page so it carries through the idea of the house style. I have decided to but a selection of images on this contents page so it makes it look interesting to the reader. Also at the top of the contents page next to the masthead there is a vinyl again, this also helps to continue to house style onto the contents page and throughout the magazine. 

This is my double page spread plan for my vintage music magazine. I chose the idea of using three vinyls on the left hand page as i felt this creates a vintage feel, also the use of a polaroid effect on the pictures will make them look vintage with a modern twist. The headline of the magazine is in a vintage font as its big, bold and eye catching. Also the drop capital which will be used also will stand out against the rest of the article.



Sunday, 8 November 2015

Target audience questions answers

                                                                          


The findings from these questions are on the next slide.




















Saturday, 7 November 2015

Target audience research questions

These are the questions I used for my target audience questionnaire.
1) What would you want from a vintage magazine?
2) Do you know much about Vintage music?
3) Would you prefer modern vintage or traditional vintage?
4) What colour do you feel would match a vintage magazine?
5) Do you find bad language offensive?
6) Does vintage fashion interest you?
7) Would you be interested in finding where to buy vintage fashion?
8) What do you want on a double page spread?
9) Do you prefer natural looks you can relate to?
10) Do busy front covers appeal to you?
11) Would you follow a magazine Facebook page?
12) Would you prefer weekly or monthly magazines?
13) Do competitions interest you?
14) Would you be interested in vintage themed events?
15) Do you know any vintage artists?
16) Do you like adverts in magazines? If so what type?
17) Would a black and white cover with coloured features interest you?
18) What do you imagine a vintage magazine being called?
19) Do you like gossip in a magazine?
20) Do you like 'cheesy' or 'stereotypical' pictures in magazines?
21) Do you shop online? If so what kind of things do you buy?

Friday, 6 November 2015

Institutional research

Music magazine institutions
An institution is an organization founded for a religious, educational, professional or a social purpose.
IPC MEDIA
IPC MEDIA is one of the United Kingdom’s leading magazine and digital publishers, selling over 350 million copies each year. Titles under magazines such as Now magazine and Look magazine, which genres are gossip/ fashion magazines so target audience young women.
Bauer
Large German company, which operates in 15 countries worldwide. The company was founded in 1875 and was privately owned by management by the Bauer Family. Bauer produces music magazines such as ‘Q’,  ‘MOJO’ and ‘KERRANG’ all three are advertised on the internet as being men’s magazines. But genre is modern rock and heavy metal.
Future PLC

Future PLC is the sixth largest media company in the UK. The company was founded in 1985 and was the first company to include free software in their magazine. Future PLC owns many different companies- Total Guitar, Total Film and EDGE. Total Film and Total Guitar are targeted at mature readers. Total Guitars genre is everything music and Total Film is everything to do with the latest movies. 

Institutions IPC Media.


Thursday, 5 November 2015

How research has influenced my planning and creativity.

Things that influenced me:


Front covers:

  • Factors from this cover that i like is the use of three colours all over the cover, as i feel it gives the magazine an interesting look.


  • For my magazine i would consider using the idea of colours and then a black and white feature, i like this as it suits the vintage genre but adds a modern twist to it.


  • The images used on this page link to the genre of this magazine as they all look old fashioned and dated. They have created the vintage theme by using vintage style clothing.



  • Elements i particularly like that i might use for my magazine is the use of one colour that clearly stand out against the rest, and also that the headline is a lot bigger than the cover stories which makes it more luring to the target audience.


  • From this cover I like the use of black and white with coloured features.


  • I like that the headline it is an outstanding feature against the dull background.


Double page spread:

  • Factors from this double page spread i will consider using is the large image of the record laid on top of all the record cases, i feel this gives a very vintage theme but with a modern twist. I feel as though this will interest a younger target audience into reading vintage magazines.



  • From this double page spread i like the idea of a big black and white image as i feel it creates a vintage feel, this is something i will consider using in my magazine double page spread.



  • From this double page spread i am going to consider using the idea of everything black, grey and white and then the feature of colour. As i feel this is modern and interesting.


  • I like how there is not a lot of text used on this dps, it makes it more interesting and appealing to the reader.
Contents:

  • From this contents page i will consider using the way the photographs are collaged as i feel it makes the page look interesting to the reader, due to a selection of pictures in different sizes.


  • I like this contents page as the writing is really clear amongst all the pictures.


  • I also like the fact that there is a lot going on and it looks really busy.



I feel as though this magazine links to Hartleys genre theory. Hartley says "Agents of ideological closure". He believes that producers just stuck to a genre then the audience would get bored. With vintage magazines i feel this is the case are nowadays there is a big niche market for vintage music magazines.

Tuesday, 3 November 2015

Target audience profile.


Amy Johnson's Slidely by Slidely Slideshow
 This slidely shows things that my target audience likes and interests them.

Thursday, 29 October 2015

Vintage Research Slidely.

Amy Johnson's Slidely by Slidely Slideshow

Planning images for my photoshoot ideas.

I like this photograph of this model. For my magazine my ideas are to use a girl group that are vintage themed and bringing vintage music back. On my photo shoot i had the idea of giving each of my models a personality. The model on the left was told to look posh. I like the way this image looks as she looks happy but without smiling. Also i feel that the makeup, hair and costume all look good and portray the vintage feel.
This is my favourite photo from the shoot. I feel this image would make a good photo for the front cover of my vintage music magazine. The model is looking directly into the camera which gives a personal feel to the magazine. Also the models pose is very typical of the era. The personality asked to be portrayed by this model was cheeky and fun, I feel the model posed perfectly for this personality. The makeup used for the model is all very natural looking apart from the lipstick used which matches the colour of the dress. For this image i am going to make it black and white and leave the dress and flower in colour, as i feel this will create a typical vintage look.
This image of the model is more of a natural shot to the previous one of this model.This is because this photo looks more natural as the model is smiling and is sat comfortably on the chair. Even though the model has changed position and expression on her face she still is portraying the posh characterisation.
For this shot i completely changed the angle that the model was sat at. I like the use of the model looking over her shoulder as it makes it look interesting and is different from the others from the shoot. In this photograph i feel the hair,makeup and costume all work well together. The hair is a typical vintage style with the use of curls and the brightness of the lipstick matches the brightness dress with bold pattern. The dress is also a good symbol of vintage fashion due to the style and the bold patterns that are used.
This shot again is a very natural shot. The model is looking directly into the camera and has a natural smile. The personality that this model was given was flirty. I feel this has been portrayed well but i have some more ideas for this personality.

This photo is a different style to all the previous shots. This is because the model is sitting on the floor. I find this shot interesting as it is the same as the close up for this model but at a further distance so you can see all of the model. This is a longshot as the features on the model are not clear. This type of shot would be good for the front cover as I could put text on the front cover without covering the image of the model. For my next shoot i am going to recreate this shot with a location background. I feel the use of a location shot for this image is what it needs to make it look more interesting than a studio background which is what is used.
This shot is also a longshot because you can see all of the model. On this photo i like the costume use of a flower on the models wrist as it matches the rest of the models costume. I feel again that for this shot a location background is needed. This is because there is alot of white space around the outside of the model. The personality given to this model was happy. I feel the personality given to this model was well created.
I like this photo better of this model. This is because the model is portraying the personality very well and the hair, makeup and costume all work really well and incorporate the vintage look which i am creating. The model is also looking directly into the camera which creates a very personal feel. The model is also a naturally smiling which makes the image look natural and not forced.

For my magazine i also want a group picture of the models as they are portraying a vintage girl band. I like this shot of the models because they are all grouped together and actually look together. Also all the models are smiling naturally which makes them look friendly and interesting. I feel in this photograph the costumes, hair and makeup all work together and complement the vintage theme very well together.




This shot i also find interesting because it is a different shoot and angle to the other photos taken on the shoot. The model looks interested and is holding a pose that was used alot in the vintage era. For this photo i would edit it so that only the dress and flower are in colour, i feel this will make the photo more interesting and appeal to a vintage target audience.




These are the best photos that i got from my shoot. To improve for my next shoot i am going to take the photos at a location instead of a studio. Taking them in a location will give them a more interesting background and will make the photos look more professional on my magazine. But from this shoot i can see that i like the idea of the vintage style dresses, i feel that they work well together and will create the vintage look that i am going to create.