Target audience research for draft of frontcover, contents and dps.

Target audience research-draft of front cover, contents and double page spread

The first question I asked for my target audience research was “Can you identify the music genre from the front cover?” It was very clear from my results that my target audience understood what the music genre of my magazine was, and that it clearly was vintage.

The next question I asked was “Is synergy created between the pages and how?” The results from this question were a mixture. Some respondents replied yes, due to items such as the use of red, fonts and the use of black. But then others replied no due to originally having three different background colours which does not create synergy. To corrected this I made the front cover and contents page have the same colour background and through all pages used the colour scheme of red, blue and black which has helped for me to improve the synergy of my pages.

Next I asked “are there iconic, symbolic or indexical signs, and what are they?” from this question the answers I got were mainly including the use of the records and the costumes I used for my photographs. The use of the vintage dresses makes the genre of the magazine very noticeable and very typical of its genre.  

The next question I asked was “what do you think the target audience is, age and gender?” from the answers it is clear that the target audience is from 16-20+ and that the magazine is very female based due to the fashion and beauty aspects of the magazine.

Then I asked “what representations are created?” the answers from this question were youthfulness, vintage dresses, hair and makeup styles and modern vintage. Also that the magazine is very female based.

The next question I asked was whether respondents believed if the magazine was formal or informal and the majority of the respondents said that the magazine was formal due to no slang or swear words being used.

Finally, the last question I asked was “is there anything missing from the magazine?” and the only feature respondents felt to be missing was not enough on the front cover. So I have changed the front cover and added more information on.