Evaluation question 3

What kind of media institution might distribute your media product and why?

The original institution I decided was the right institution to distribute my product was IPC media. After completing my finished product of a vintage music magazine I feel that IPC media is still the correct institution to distribute my magazine. 

I believe that this institution is perfect for my vintage music magazine as it is now a subsidiary of Times Inc. IPC Media, publisher of magazines including Marie Claire, NME and What's on TV, is to be rebranded by its US-based owner to Times Inc UK. The variety and range of the magazines produced by this institution are excellent. However they do not have a Vintage music magazine that targets at a younger audience. This gap in the market that my product fits into may interest them. 

Another aspect of this company that I think is excellent is the range of cross media. The website is exciting and their use of digital technology is exactly what my audience needs. Also the use of digital technology also relates to an aspect on the contents page of my product as you can decide how you want your magazine, and you can subscribe online to the product and then receive the magazine digitally or view paper copy however the buyer prefers. 

The only magazines currently on sale from IPC Media are NME and Uncut which are both very masculine so I hope that the feminine appeal of my magazine will entice them to want to publish and distribute it. I like the way they have lifestyle magazines as I believe that female readers like to see links between music and fashion. 

Steve Neale said that genre is about 'repetition and difference'. I have used conventions to anchor the genre of my magazine but i have also broke some conventions to appeal to the target audience of the product, I believe that adding in the fashion and beauty tips into the music magazine will achieve this. 

Times Inc have over 90 brands, 50 global offices and millions of loyal customers. This institutions global offices are is places such as: New York, Amsterdam, Bangalore, Birmingham, Chicago, Hong Kong, London, Los Angeles, Seattle, SF Bay Area, Stamford and Tampa, due to all these global offices this institution gives my product the potential to be globally marketed. Also the institution having global offices is an excellent factor as it could put my product in regional, national and global markets.